NewGen Marketing.
Your target group is on the Internet: You can find your network on LinkedIn and your trainees on social media. Take advantage of the opportunity to achieve your goal cost-effectively and precisely.
My principles.
Mobile first
Desktop Second
Target groups
focused
User
Journey
oriented
Social
Media
optimized
From the idea to the result.
Analysis and concept
The first phase of the process of producing social media content and image films is the conception. In this phase, the goals, target group and message of the project are determined. A concept is developed that defines the visual and tonal identity of the project and forms the basis for the further production process. It's about clearly defining the project to ensure successful implementation.
Planning and preparation
In this phase, the necessary resources for the project are researched and planned. This includes finding suitable collaborators who match the target group and message of the project, as well as finding suitable filming locations and recording equipment.
Production
During production preparation, all details such as script, storyboard and schedule are determined. The actual film is recorded during filming. After filming, the footage is cut, edited and supplemented with sound and music to create the final version.
Publishing and optimization
Finally, the film is published on the desired platforms, such as social media channels or the company website.
Target group-specific development of campaigns.
Online-Marketing.
...offers the opportunity to deliver campaigns to target groups precisely and measurably. This allows you to specifically cluster target groups and optimize advertising messages and content. This means you can reduce costs in the long term.